timing + mix + convenience + trend > DIGITAL

Great customer experience is built on every touch point, particularly in “moments that matter” - at perfa, we focus on ensuring you have the flexibility and control to present the right products from your assortment, in the right moment and context.

From the information architecture to deliver on your CX vision, in each way your customers expect, to the content, data and attributes necessary to guide artificial intelligence for conversational commerce.

And as any fast-moving brand knows, it’s equally important to test customer reactions quickly without disrupting your day-to-day digital merchandising. At perfa, we ensure you can do it in the service of flexibility, time-to-market and real feedback data.

Digital IA for your “transitional assortment” - our perfaDIGITAL practice pulls it all together for engaging, trend-aware and seamless customer experiences. Our range of end-to-end services is highlighted below.

ia roadmap + competitive assessment

multi-channel taxonomy design + implementation

ia design for social + conversational commerce

global + marketplace + seasonal site publishing workflow

ai + machine learning strategy by customer journey

personalization + made to order cx design

market readiness governance